Proper Content joins C4 Growth Fund
The School That Tried To End Racism indie sells minority stake
Proper Content has joined Channel 4’s Indie Growth Fund cohort, as the broadcaster acquires a stake in David DeHaney’s indie.
The deal forms part of a pivot by head of Growth Fund Caroline Murphy to focus investment on BAME-owned and nations & regions indies. C4 invested in Cardiff-based Yeti Media earlier this year, with Murphy hopeful of closing a total of three deals in 2020.
She said that the deal with Proper Content will help it to “grow and prosper”.
“David has a proven track record in creating engaging factual programmes which explore important and challenging social issues,” Murphy added.
A former exec at Love Productions, Firecracker and Nutopia, DeHaney launched Proper Content in 2016 and won a Grierson Award for 2019 Channel 5 documentary Suicidal: In Our Own Words.
Previously part of C4’s Indielab Accelerator scheme, Proper signed a first-look distribution deal with Banijay last year.
DeHaney has forged a reputation for tackling challenging topics including BBC3’s Britain’s Gay Footballers and The Baby Borrowers and C4’s Young, Autistic & Stagestruck.
“Our passion has always been to make difficult subjects entertaining and accessible, which can genuinely make a difference to people’s lives,” DeHaney said. “Our other passion is to become a hot-bed of talent who want to do the same.”